Does Direct Mail Marketing Still Work in 2023?
It’s 2023 and I know what you’re thinking… Who the HECK is actually sending mail? And who reads this stuff?!?!
I get it, mail is “old school”. But so is AC/DC, and you don’t see people hating on them.
The fact is direct mail is grossly underutilized, making it a LOT easier for those who DO use it to stand out.
With everyone so incredibly focused on digital this and digital that, the direct mail market share is only going UP.
Rather than just saying “YeS iTs aLIve wOrk wITH uSSSS”, let’s dive into the facts and address some of your questions:
Is Direct Mail expensive?
Direct mail is expensive sure, if you want to look at it that way. But if you’re spending 1000 bucks and getting $10,000 back, would you really call that expensive?? Hmm. I don’t think so.
The fact that people look at it as expensive is a GOOD THING!
It means less will be going that route, meaning there is less competition going against your business.
FACT: Direct mail has an open rate of 90%, compared to email which sits at a lowly 20%.
Okay, so let’s answer the actual question here… What’s it gonna cost?
In simple terms, you can own a customer for life for $5.00 a year.
That’s repeat mailings to one customer throughout the year.
Now it’s not quite that simple… there’s a variety of different print products, so your cost will depend on your frequency, mailing route, size of the mailer, etc.
Why Use Direct Mail?
Again, it’s underutilized. There’s less competition. You have an opportunity to conquer the market!
Physical mail is different from email in the sense that you have to FEEL it.
It’s in your hands, and no one throws their mail away blindly. It WILL be seen.
Will it immediately end up in the trash?
Surrrrre there’s a good chance that happens. But not before they get a good scan of your postcard.
That’s where the design element comes in. We have a team of elite designers where their primary objective is to get YOU noticed.
Using bright colors, strong branding, and strategic CTAs, you can bet that we will get you the attention you need.
That’s what makes The Best Postcards different from the competition.
We’re not just a printing company.
We don’t only do direct mail.
We’re not a “slap on a logo and push the paper” type of company.
We have experienced marketing pros across many different industries.
We have partners at our disposal that are already running high-revenue companies that can give you the insights you’re looking for as your business grows.
I don’t mean to toot our own horn… but we’re pretty darn awesome at what we do.
But don’t take our word for it….
Check out our case studies and testimonials to see what our clients are saying: