fbpx

The Best Postcards

The Secret Is in the Cards

You read that right. That simple credit card-sized promotional card that’s usually attached to the upper panel of mailing envelopes you receive holds the answer to promotional success! According to research conducted by IWCO Direct, promotional cards generate more results compared to no-card mailings, and for a number of reasons. It starts with the feel.…

Read More

Hitting All the Senses with Direct Mail

It is a challenge for digital marketers to engage more than two senses in their usual clients; it becomes impossible to hit all of them at the same time. At most, a digital marketing campaign can only focus on engaging sight and hearing. There have been endeavors where smart marketers manage to appeal to a…

Read More

The Best Time to Market on Social Media

So you feel like you are ready to suit up and sell. The next question now would be: when is the right time to sell on social media? Unlike traditional methods such as direct mail in Connecticut, the time for marketing on social media varies depending on which platform you are using. Marketers far and…

Read More

Why Holiday Postcards Are a Good Idea This Holiday Season

This year is about to come to its close and the holiday season is knocking on all our doors. Various businesses, small and large companies alike, are going at full speed with their holiday promotional plans. A good way of communicating with clients and customers during this time of year is by sending custom postcards!…

Read More

Why Digital Advertising Isn’t All ‘That’

Digital advertising in today’s age is delicate because of two main elements: quality and saturation. According to the Wall Street Journal, earlier this year, Facebook Inc. reported having overestimated by about 80% of the average time people spent watching video ads on its platform. This affected 2 years of already gathered information, agitating the media…

Read More

The Importance of Market Targeting in Direct Mail

Marketing is all about effectively communicating and persuading your audience to pay attention to your product and direct mail Connecticut is no exception. A successful strategy is founded on one fundamental rule, this being, “reaching the right prospects, at the right time, and with the right offers.” What is ‘target market’? According to Lori Hubbard,…

Read More