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The Best Postcards

Do You Still Need a Business Card in this Day and Age?

Like all modern business owners, you might have found yourself asking this question at some point in your life, “Do I still need a business card?” “It’s old fashioned and out-of-date, so should I still be using it?” The Best Postcards understands your dilemma and hope to relieve it by saying that, yes, having a…

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Types of Brochure Folds and Their Uses

Marketers using commercial printing in Branford, Connecticut should take advantage of the unique attributes of brochures when it comes to its folding options. Every single type of fold works differently for certain types of content, changing the way your product is presented in each fold. Here are a few types of brochure folds that you…

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Does Shape Matter: Rounded or Pointed

Design is one of the most important elements of marketing and is also applied in commercial printing in Branford, Connecticut. It reflects the personality and characteristics of the product and if done correctly, relays the vision and morals of the business. Employing The Best Postcards for your needs in direct mail in Connecticut would mean…

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Is It Possible to Use Custom Postcards Outside Direct Mail?

One of the many concerns that commercial printing in Branford, Connecticut is asked is whether or not print marketing is still effective, and to answer that question, The Best Postcards says yes! It is absolutely effective and can be used not only through direct mail in Connecticut, but also outside of it. Custom postcards are…

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Keeping Your Message Simple

An important thing for marketers to remember is how to keep their message simple and easy to understand, given that the human attention span is at its lowest level ever. According to a study by Microsoft, the average human being now has an attention span of eight seconds. This is a sharp decrease from the…

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Most Common Postcard Marketing Mistakes

Postcards are the least expensive form of direct mail in Connecticut today, are easy to create, and typically generate a higher rate of response compared to other forms of direct marketing. But, there are several things that marketers forget to consider when utilizing this asset. Here are a couple of them: Not sending them to…

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