The Best Postcards

Posts Tagged ‘Postcards’

The Secret Is in the Cards

You read that right. That simple credit card-sized promotional card that’s usually attached to the upper panel of mailing envelopes you receive holds the answer to promotional success! According to research conducted by IWCO Direct, promotional cards generate more results compared to no-card mailings, and for a number of reasons. It starts with the feel.…

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Hitting All the Senses with Direct Mail

It is a challenge for digital marketers to engage more than two senses in their usual clients; it becomes impossible to hit all of them at the same time. At most, a digital marketing campaign can only focus on engaging sight and hearing. There have been endeavors where smart marketers manage to appeal to a…

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The Importance of Market Targeting in Direct Mail

Marketing is all about effectively communicating and persuading your audience to pay attention to your product and direct mail Connecticut is no exception. A successful strategy is founded on one fundamental rule, this being, “reaching the right prospects, at the right time, and with the right offers.” What is ‘target market’? According to Lori Hubbard,…

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Do You Still Need a Business Card in this Day and Age?

Like all modern business owners, you might have found yourself asking this question at some point in your life, “Do I still need a business card?” “It’s old fashioned and out-of-date, so should I still be using it?” The Best Postcards understands your dilemma and hope to relieve it by saying that, yes, having a…

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Types of Brochure Folds and Their Uses

Marketers using commercial printing in Branford, Connecticut should take advantage of the unique attributes of brochures when it comes to its folding options. Every single type of fold works differently for certain types of content, changing the way your product is presented in each fold. Here are a few types of brochure folds that you…

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Keeping Your Message Simple

An important thing for marketers to remember is how to keep their message simple and easy to understand, given that the human attention span is at its lowest level ever. According to a study by Microsoft, the average human being now has an attention span of eight seconds. This is a sharp decrease from the…

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