Nobody Actually Wants To Buy Heating, Cooling or Ductwork?

by | Feb 14, 2022 | 0 comments

In the third episode of our podcast series, “Talking Aircare”, host Terry McIver speaks
with HVAC contractor Tom Casey, who shares the questions you can ask homeowners to find
the pain points in their comfortable home environment. It’s an approach that will differentiate
your HVAC contracting business as a trusted solution provider.

This is the third of a four-episode podcast series that will go beyond equipment and technologies, to bring you a mini-course about how nobody actually wants to buy heating, cooling, or ductwork.

In this episode, Contracting Business’ Editor-in-Chief, Terry McIver, talks with Tom Casey, Chief Visionary Officer, Griffin Service about how to steer the conversation in the direction that makes a customer trust you and want your service. Don’t speak in technical terms instead ask the questions that will get you the answers that you need. You will learn:

  • How to dig deeper and find the root cause of an issue
  • Relating to your customer in order to build trust
  • The right time to ask certain questions

… and much more!

Get in touch with Tom & Terry:

Written By Andrew Ettinger

CEO, The Best Postcards

Related Posts

Direct Mail vs. Email- and the winner is….

Direct Mail vs. Email- and the winner is….

Did you know that people read over 40% of what they get in the mail? Let's compare that to email. If you're lucky, it's 17%, and that number is going down all the time. There's nothing like real mail. It's powerful. It will win you neighborhoods. Anywhere you deploy...

read more
Direct Mail has one HELL of a shelf life!

Direct Mail has one HELL of a shelf life!

Imagine that IBM is being taken over tomorrow, its shares are going to climb 5X. And only you know about it... What would you tell your clients? You couldn't say anything outright. That would be insider trading. But if this were happening to me, I'd be saying: "Trust...

read more
YOY growth in employees & revenue-

YOY growth in employees & revenue-

We had 20 employees four years ago And now we have 55. That's over fifty-percent growth. Because we've grown YoY fifty percent in revenue––and at the same time we lost our biggest account. Turns out, it was a godsend. The account that used to be 60 percent of my...

read more


Leave a Reply