The Best Postcards

Keeping Your Message Simple

An important thing for marketers to remember is how to keep their message simple and easy to understand, given that the human attention span is at its lowest level ever. According to a study by Microsoft, the average human being now has an attention span of eight seconds. This is a sharp decrease from the…

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Most Common Postcard Marketing Mistakes

Postcards are the least expensive form of direct mail in Connecticut today, are easy to create, and typically generate a higher rate of response compared to other forms of direct marketing. But, there are several things that marketers forget to consider when utilizing this asset. Here are a couple of them: Not sending them to…

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The Cons of Direct Mail Marketing

Direct mail in Connecticut has several uses, and well-planned and targeted direct mail campaigns can increase brand recognition and solicit sales. Though there are a few drawbacks to be considered before investing your time and money in a direct mail campaign, these considerations are especially important if you are operating a small business with a…

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The Pros of Direct Mail Marketing

Despite popular belief, direct mail marketing isn’t extinct. In fact, U.S. organizations spent $46 billion on direct mail in 2014, that’s up from $44.8 billion the year before. In addition to digital marketing tactics and a loyalty program, of course, direct mail also provides an opportunity to attract and retain customers. But is it right…

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Postcards Are Still Quite Effective and Here’s Why

As strange as this may sound to readers, a postcard is one of the more effective direct marketing tools still in use even in today’s digital era! Here’s why: Receiving physical mail leaves a great impression on your consumers since potential customers are able to have a tangible connection with the marketing material. Compared with…

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