The Best Postcards

Why Digital Advertising Isn’t All ‘That’

Digital advertising in today’s age is delicate because of two main elements: quality and saturation. According to the Wall Street Journal, earlier this year, Facebook Inc. reported having overestimated by about 80% of the average time people spent watching video ads on its platform. This affected 2 years of already gathered information, agitating the media…

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The Importance of Market Targeting in Direct Mail

Marketing is all about effectively communicating and persuading your audience to pay attention to your product and direct mail Connecticut is no exception. A successful strategy is founded on one fundamental rule, this being, “reaching the right prospects, at the right time, and with the right offers.” What is ‘target market’? According to Lori Hubbard,…

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Do You Still Need a Business Card in this Day and Age?

Like all modern business owners, you might have found yourself asking this question at some point in your life, “Do I still need a business card?” “It’s old fashioned and out-of-date, so should I still be using it?” The Best Postcards understands your dilemma and hope to relieve it by saying that, yes, having a…

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Types of Brochure Folds and Their Uses

Marketers using commercial printing in Branford, Connecticut should take advantage of the unique attributes of brochures when it comes to its folding options. Every single type of fold works differently for certain types of content, changing the way your product is presented in each fold. Here are a few types of brochure folds that you…

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Does Shape Matter: Rounded or Pointed

Design is one of the most important elements of marketing and is also applied in commercial printing in Branford, Connecticut. It reflects the personality and characteristics of the product and if done correctly, relays the vision and morals of the business. Employing The Best Postcards for your needs in direct mail in Connecticut would mean…

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Is It Possible to Use Custom Postcards Outside Direct Mail?

One of the many concerns that commercial printing in Branford, Connecticut is asked is whether or not print marketing is still effective, and to answer that question, The Best Postcards says yes! It is absolutely effective and can be used not only through direct mail in Connecticut, but also outside of it. Custom postcards are…

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