Imagine that IBM is being taken over tomorrow, its shares are going to climb 5X. And only you know about it…
What would you tell your clients?
You couldn’t say anything outright. That would be insider trading.
But if this were happening to me, I’d be saying: “Trust me, buy this stock. This is going to work for you.”
That’s the same way I feel about direct mail.
Radius mailers? You’re going to kill it.
Prospect mail? You can send a large mailer and have your marketing “billboard” sitting on the kitchen table for 17 days.
100 percent of the people have seen your product and held the mailer.
Even if they throw it out, you’ve made an impression; 17 days of in-house advertising with direct mail.
Try that with an email and you’ll be lucky to have 17 seconds.