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The Best Postcards

Do’s and Don’ts for a Successful Direct Mail Marketing

Do’s and Don’ts for a Successful Direct Mail Marketing

If you’re thinking of using direct mail in Connecticut as a way to market your brand, then you have to do it right. You can’t just simply pour your precious funds into it without even a smidgen of a plan.

Direct mailing is an effective marketing tool, but if you don’t use it correctly then you only have yourself to blame. Don’t worry, The Best Postcards is here to help. Here are some easy do’s and don’ts you have to remember to ensure your success in direct mail marketing:

  • The Dos
    • Focus your effort in making a compelling offer
    • Make a highly compelling call-to-action for your audience
    • Create a highly targeted list of audiences who’ll receive your mail
    • Run several tests first before sending a bulk of mailing envelopes
  • The Don’ts
    • Don’t spend the majority of your time and funds on the design
    • Don’t forget to proofread your direct mail
    • Don’t forget to follow-up your target audience
    • Don’t rely solely on direct mail, combine it with digital marketing

If you’re looking for a high-quality provider of commercial printing in Branford, Connecticut, don’t hesitate to reach out to us.

We specialize in direct mail advertising but we also provide other services such as cheap custom postcards in New York, bulk mail, and market analysis.

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