If your company is looking to start marketing using direct mail in Connecticut, postcard marketing is the way to go! It can be used to promote a sale or feature a new product/service and it’s one of the most affordable, not to mention popular forms of direct mail marketing. However, marketers should keep in mind that postcards are a very visual marketing medium and it takes a well-designed postcard to get noticed.
The Best Postcards is here to give you tips on how to make sure that your postcard design in New Jersey is the best that it can be.
- Utilize high-quality images but make sure not to use too many on your card. This is to keep it from looking messy and cluttered.
- Use unique materials for both your mailing envelopes and your cards. Texture is a great way to make your material stand out to clients. A heavier cardstock/paper will make your postcard “feel” more important and valuable to your readers as they sort through the mail.