The Best Postcards

The Importance of Market Targeting in Direct Mail

The Importance of Market Targeting in Direct Mail

Marketing is all about effectively communicating and persuading your audience to pay attention to your product and direct mail Connecticut is no exception.

A successful strategy is founded on one fundamental rule, this being, “reaching the right prospects, at the right time, and with the right offers.”

What is ‘target market’?

According to Lori Hubbard, the target market is a set of individuals sharing similar needs or characteristics that your company hopes to serve.

Figuring out who your company’s target market makes it easier for you to develop an effective marketing communication strategy e.g., commercial printing in Branford, Connecticut. Pairing this up with competitive research and analysis of existing customer and prospect database can provide you with valuable insight that can build a close to perfect persona for your ideal prospect.

There can be a substantial lift in your following with market targeting.

According to the DMA Response Rate Report, last 2015, the average response rate using a house list is 3.7%, while the average for using a prospect list is 1.0%. Mailing envelopes that contain the right offer, sent to the right audience, will typically drive up rates.

Contact The Best Postcards today and get help with direct mail advertising!

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