The Best Postcards

Keeping Your Message Simple

An important thing for marketers to remember is how to keep their message simple and easy to understand, given that the human attention span is at its lowest level ever. According to a study by Microsoft, the average human being now has an attention span of eight seconds. This is a sharp decrease from the average attention span of 12 seconds in the year 2000.

The Best Postcards advises its customers to follow these guidelines, to make the most of direct mail in Connecticut.

  • Remember to K.I.S.S. (Keep It Simple, Stupid!) There has been a lot of debate over long versus short copy and which is more effective. While both types of content have their place, more often than not professionals of commercial printing in Branford, Connecticut claim that the KISS principle wins.
  • Engagement is everything Keeping it simple does not mean you have to be boring. Marketing is more than just sending mailing envelopes to your prospective customers. Work on making your message sound more interesting, to keep your audiences’ attention. Play around with the images you use, the colors you choose, etc.

People are so busy and deeply engrossed in their work. If you can lighten up their mood with some good use of humor, it will do wonders for your brand.

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