The Best Postcards

The Cons of Direct Mail Marketing

Direct mail in Connecticut has several uses, and well-planned and targeted direct mail campaigns can increase brand recognition and solicit sales. Though there are a few drawbacks to be considered before investing your time and money in a direct mail campaign, these considerations are especially important if you are operating a small business with a small to moderate marketing budget.

  • Expenses

    The costs of designing effective direct mail advertisements can be high, especially if you are engaging the services of professional photographers, copy writers, and artists. Paying a printing company to produce fliers or brochures can also be expensive, especially when the costs of paper and ink are high.

  • May Offend Potential Customers

    Direct mail is “junk” to some consumers. A lot of it will go directly into the garbage, and some of it will be read only to aggravate potential customers and cause them to view your company and its products and services in a negative light.

  • Environmental Implications

    Though some of the direct mail materials used today are made with environmentally friendly, 100-percent recycled materials, many are not. When you consider that you will likely be producing thousands of advertisements, 98 to 99 percent of which will be trashed, the environmental implications are not positive. Some customers object to direct mail advertisements for this reason more than any other.

Be smart with choosing partners for commercial printing in Branford, Connecticut.

For more information about our services, including our collection of mailing envelopes, you can contact us at 888-539-3496.

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