Despite popular belief, direct mail marketing isn’t extinct. In fact, U.S. organizations spent $46 billion on direct mail in 2014, that’s up from $44.8 billion the year before.
In addition to digital marketing tactics and a loyalty program, of course, direct mail also provides an opportunity to attract and retain customers. But is it right for your business?
As a provider of commercial printing in Branford, Connecticut, we have listed down a few of the pros of direct mail marketing for you to identify if it’s a viable option for your company.
You can target a niche audience. In general, the more targeted your marketing efforts, the better success you’ll have. With direct mail marketing, you can send information to a select group that’s interested in your product and increase your chance of closing a deal.
You can provide detailed information about your company or product. Direct mail in Connecticut gives a lot of room to work with (front and back!), hence, you can also give customers a lot more information. A detailed letter, event invite, or flyer, for example, can outline the benefits of your company, its local history, and provide a special deal for new customers.
Lastly, it’s easier to track your response rate and plan for redemption tracking. If you know your response rates, you can figure out your return on investment.