Brand image is more than just sticking to your tagline and the logo that identifies your business, product, or service. Nowadays, it is a mix of the associations’ consumers make based on every interaction they have with your business. Hence, postcards sent through direct mail in Connecticut might be something you would want to delve into.
Given that postcards provide so much visual real estate, they are a stellar way to build up your brand image!
How do I apply this idea to my business?
Part of building your brand is establishing your business as an authority in your field.
To translate this to a postcard setting, consider including a QR code that leads receivers to learn more about your services online, directs them to your social media sites, or provides a value-add, such as a coupon or discount on services you offer, e.g., commercial printing in Branford, Connecticut. By adding an element of technological savvy, you won’t just be perceived as a leader in your field of expertise— you’ll also be viewed as being relevant to our ever-evolving digital industry standards.
Having your mailing envelopes in a unique color can’t hurt, too. When words run out, it’s safer to send your message out with a little hue.